Marketing Strategy Blueprint
How to Buy a Home Podcast
This Marketing Strategy Blueprint is designed to serve as your go-to guide for growing How to Buy a Home and achieving your primary business objectives. It consolidates all the key insights, strategies, and action plans developed during this process into one cohesive document.
The blueprint is structured to be actionable, straightforward, and scalable, allowing you to focus on what you do best—empowering first-time home buyers and connecting them with the right agents. It provides clarity on how to engage your core audiences (first-time home buyers and Unicorn Agents), prioritize initiatives, and create compelling content to drive results.
With this blueprint in hand, you’ll have the tools to grow your audience, convert more buyers into leads, expand your Unicorn Agent network, and build an even stronger foundation for long-term success.
Goals
Messaging
Personas
Strategies
Positioning
Milestones